beauty concept, JCPenney Beauty, for skincare, makeup, and beauty deals from big-name brands like Covergirl & e.l.f. and Black-owned brands through Thirteen Lune. Visit our JCPenney Department Store in Deptford, NJ to discover a wide range of national brands such as Adidas and Levi's along with our private brands Liz Claiborne, Worthington, St John's Bay, Arizona Jeans, Okie Dokie, & more.