The new Adidas campaign features Wendie Renard, Alessia Russo, Kadidiatou Diani, Linda Dallmann, Jude Bellingham and Lionel ...

Adidas posted above-forecast profits for the first quarter, citing brand momentum, and confirmed its recently-lifted outlook for the year.

Despite a marketing narrative centering Black celebrities from culture and sports, former employees say that within the ...

Adidas’ Samba sneakers might look like they’re from another decade, they’re the hottest shoe on sale right now.

Prime minister Rushi Sunak and leader of the opposition Keir Starmer were both spotted wearing Adidas trainers in April. As ...

As it has done with so many of the old customs of college sports, NIL reform has turned the school-apparel company ...

Tuesday shared its financial report for Q1 2024, revealing that it surpassed expectations with an 8% increase in sales to ...

Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing ...

In his first playoff game for the Milwaukee Bucks, Damian Lillard gave his Adidas Dame 9 sneaker its on-court debut.

Working with adidas, I’ve wanted to do this for a long ... you’re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our ...

Adidas have announced an exhibition coming to Darwen, Lancashire to celebrate 10 years of their SPZL shoe range. The event, ...

It was a double whammy for Adidas on Friday when Thom Browne won two more battles in his fight with the sports brand over the ...