France is hosting the 2024 Olympic Games with the capital Paris in the global sports spotlight. The event will kick off on ...

The greatest insult I could ever bestow upon a new clothes release is “I reckon I could have come up with that”, and when I ...

Now that we're less than 100 days away from the start of the Paris Olympics, Adidas has officially unveiled what its athletes will be wearing for the global games. Dubbed the "Athlete Pack," this ...

Adidas have been blasted for producing a 'basic' and 'unimaginative' Team GB kit for the Olympics in Paris this summer. The design is described as being 'grounded in simplicity', with a white base ...

Adidas launched new shoes for 41 Olympic disciplines at an event in Paris on Thursday, alongside sponsored athletes including climbing gold medallist Janja Garnbret, as it uses the Games to hone its ...

The countdown to the 2024 Paris Olympics is officially *on*, as the ... of the Team GB and ParalympicsGB kits, as designed by adidas. Courtesy Adidas Unveiled in Paris yesterday, and available ...

Team GB have launched the official Adidas Olympic kit and stuck with the traditional Union flag after Nike sparked outrage with an 'inclusive' pink and purple flag. The newly revealed Adidas team ...

PARIS, April 10 (Reuters) - German sportswear brand Puma is using this year's Olympic Games and its partnership with sprint champions Jamaica to focus on speed as it jostles with Adidas and Nike ...

Adidas Olympics Outfits Launch - Adidas Arena, Paris (file image) Adidas launched new shoes for 41 Olympic disciplines at an event in Paris on Thursday, alongside sponsored athletes including ...