Three weeks after Apple released the iPhone 15 family in 2023, Google launched the Pixel 8 and Pixel 8 Pro. Proclaiming them as the first smartphones with AI built-in, the handsets signaled a rush to use and promote the benefits of generative AI in mobile devices. Apple has been on the back foot, at least publicly, ever since.

Apple researchers have released a host of new AI models that offer a hint at how artificial intelligence might work on the iPhone of the future. The company has largely been quiet on its plans for AI,

Apple has released OpenELM (Open-source Efficient Language Models), a family of open-source large language model (LLM). The Cupertino-based tech giant intends to run this directly on its devices instead of via cloud services.