A newly released ad promoting Apple's new iPad Pro has struck quite a nerve online.The ad, which was released by the tech giant Tuesday, shows a hydraulic press crushing just about every creative instrument artists and consumers have used over the years — from a piano and record player,

Apple’s new iPad Pro ad begins with the ticking of a mechanical metronome, which is a device used to help musicians keep track of timing. Then it cuts to a record player, and then finally to the image of a giant hydraulic press,

Crushing symbols of human creativity and cultural achievements to appeal to pro creators, nice. Maybe for the next Apple Watch Pro you should crush sports equipment, show a robot running faster than a man, then turn to the camera and say, "God is dead and we have killed him"