Roku CEO Anthony Wood disclosed plans to introduce video ads to the Roku OS home screen. The news highlights Roku’s growing ...

It remains to be seen if the House Republicans’ “Appliance Week” will meet a similar fate. It has already been delayed once. That delay was due to an exchange of drones between Iran and ...

While brands and consumers increasingly turn to digital media, direct mail – an advertising and direct marketing strategy entailing sending print material directly to residents' mailboxes ...

"In terms of growth potential, the commercial HVAC segment holds significant promise, with opportunities for both traditional HVAC systems and emerging technologies like variable refrigerant flow ...

As discussed in a previous post, direct-to-consumer pharmaceutical advertising (DTCPA) is designed to create positive expectations by minimizing the risks and emphasizing the benefits of a medication.

Mumbai: Novamax Appliances, an electric appliances manufacturer, has launched its latest advertising campaign around Election in India. This 24-second commercial utilises the idea of elections to ...

As discussed in a previous post, direct-to-consumer pharmaceutical advertising (DTCPA) is designed to create positive expectations by minimizing the risks and emphasizing the benefits of a medication.

Two guests at a W Hotel. A still from an ad launched on April 17, 2023. Source: Marriott International. Last year Marriott reported record direct bookings. Direct reservations enable hotels to ...