Ahead of the 2025/26 season, Liverpool will cancel its manufacturing deal with Nike, instead opting for Adidas. SportBusiness ...

The Hello Kitty x Adidas Original Adilette Slides collaboration is a delightful celebration of Hello Kitty's 50th anniversary ...

Adidas Originals and Edison Chen unveiled the Clot Superstar by Edison Chen in black, marking the second global footwear drop in their collaboration. The Clot Superstar by Edison Chen in black ...

from its creation to its connection to the younger generation and the process of development and advancement of Adidas Originals. (credit: PR) As is customary for the brand, iconic figures like ...

The dark history of Adidas has yet again come under the spotlight after the sportswear giant was forced to redesign the German football team kit following a Nazi symbol blunder. Adidas launched ...

Now that we're less than 100 days away from the start of the Paris Olympics, Adidas has officially unveiled what its athletes will be wearing for the global games. Dubbed the "Athlete Pack," this ...

In a surprisingly positive turn of events, Adidas has upgraded its profit outlook for 2024 following what it described as an ...

In August, adidas Originals teamed up with BAPE on a limited edition sneaker collaboration paired with a digital twin NFT version. Follow me on Twitter or LinkedIn.

Adidas made a landmark announcement, unveiling the cutting-edge team kits for the upcoming Paris 2024 Olympic and Paralympic ...

Adidas has launched one of its largest collections comprised of 49 different footwear designs all representing 41 different ...

Adidas Sambas have been "everyone's favourite sneaker" for decades, said GQ's style editor Murray Clark, but the prime minister "ruined it" by wearing a pair in a recent Downing Street interview.