A new data deal between Roku and iSpot unifies streaming, linear and other media data for cross-platform view, the companies ...

iSpot was named a preferred third-party measurement partner for Roku, providing metrics for campaigns including unique reach, ...

Otsuka and Lundbeck’s atypical antipsychotic Rexulti has taken the crown away from AbbVie as the largest TV drug ad spender in April, according to the latest data out from real-time ad trackers ...

After debuting a global ad campaign using AI to enable for language localization, Trivago is testing two new commercials in the U.S.

Roku has announced an expanded measurement partnership with iSpot.tv, the cross-platform TV measurement company. The first-of ...

First-of-its-kind partnership will allow Roku advertisers to use iSpot’s Unified Measurement solution to optimize campaigns ...

Roku and ad tracking firm iSpot ... opportunity and advertiser value within the broader streaming TV ecosystem. Under the deal, iSpot will become a preferred third-party measurement partner ...

Meanwhile, Nielsen and iSpot tout their own competitive advantages ... Walmart’s pending acquisition of Vizio creates an opportunity for measurement providers to tie TV ad exposures to actual ...

In the context of Roku's strategic partnership with iSpot.tv to bolster ad measurement capabilities, it's insightful to consider the company's financial health and market performance. Roku's ...

Today, Roku, Inc. (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced an expanded measurement partnership ...

A trusted currency provider for networks, ad-delivery platforms and agencies, iSpot uses its proprietary systems for bringing transparency into TV advertising at unparalleled scale. The company ...