iSpot was named a preferred third-party measurement partner for Roku, providing metrics for campaigns including unique reach, ...

Roku (ROKU) and The Trade Desk (TTD) announced a data-driven TV streaming partnership meant to improve planning, buying and ...

First-of-its-kind partnership will allow Roku advertisers to use iSpot’s Unified Measurement solution to optimize campaigns ...

A few highlights: Pro athletes including LaMelo Ball, Neymar Júnior and Shericka Jackson star in the latest from Puma.

Roku announced an Olympics team-up with NBCUniversal as well as measurement and ad pacts with iSpot and The Trade Desk.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

My Code, a multicultural media and marketing services company, said it selected iSpot.tv to measure its slate of connected TV ...

After debuting a global ad campaign using AI to enable for language localization, Trivago is testing two new commercials in the U.S.

At its annual IAB NewFront presentation in New York City, Roku, Inc. (Nasdaq: ROKU) debuted new video experiences, ...

For the ad upfronts, audience measurement continues to be in a state of transition. Besides Nielsen, ad buying negotiators ...

Today, Roku, Inc. (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced an expanded measurement partnership ...

Roku has announced an expanded measurement partnership with iSpot.tv, the cross-platform TV measurement company. The first-of ...