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A Film by Beyoncé, though clearly frontloaded in its previews/Friday with a Saturday tumble of -48% ($6M), remains solid ...

Better, more simple brand building you'll never see. The ad runs, with only slight variation, during the next 21 Super Bowls -- the lock never breaks. The ad was so convincing it made you want to ...

Commercials that feature beloved movie and TV show characters are always successful, evoking nostalgia and capturing the audience's attention. Social media has amplified our love for iconic ...

Determine Objectives A pre-production creative meeting helps identify your objectives for the TV commercial. During this meeting, you may brainstorm ideas to best position the product in front of ...

Casting is underway for a series of TV commercials for a family memory gift book. Actors of color, aged 4–70, are wanted to play a family of five. Shoots will take place in mid-November in the ...

With the advent of TiVo and various other DVRs that give us the ability to fast-forward through the most annoying aspect of TV -- commercials -- there's still one ad we actually take the time to view.

STATEN ISLAND, N.Y. — Michelle Niles of Groundglass Casting, a premier casting company that specializes in casting real people in commercials, is searching for centenarians and super ...