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A Film by Beyoncé, though clearly frontloaded in its previews/Friday with a Saturday tumble of -48% ($6M), remains solid ...

An iSpot.tv report says QSRs make up 12.13% of live linear impressions across NFL games, beating out automakers, which scored 11.41%.

Commercials that feature beloved movie and TV show characters are always successful, evoking nostalgia and capturing the audience's attention. Social media has amplified our love for iconic ...

This week's Page 2 top 10 list takes time for some commercial announcements. Ever since the Super Bowl became the biggest sporting event in the country, the expensive spots have been just as ...

The Hollywood strikes caused advertising on films, TV shows and streaming services to plunge 22% year over year to $ ... severe than for films, which the ad intelligence firm attributed to more ...

Determine Objectives A pre-production creative meeting helps identify your objectives for the TV commercial. During this meeting, you may brainstorm ideas to best position the product in front of ...

Casting is underway for a series of TV commercials for a family memory gift book. Actors of color, aged 4–70, are wanted to play a family of five. Shoots will take place in mid-November in the ...

ALEXANDRA CANAL: I've been looking at something else that we've been talking about really all earnings season, the shaky advertising market, with linear TV ad revenue still in freefall for major ...