JCPenney today announced the launch of its new JCPenney Rewards and Credit Program, a free loyalty program that offers a ...

JCPenney is the latest retailer to reconfigure its rewards program with the debut of a simplified loyalty offering.

JCPenney is aiming to give half a billion dollars back to its customers through a revamped loyalty program. The struggling ...

The Plano-based department store retailer has said it’s investing $1 billion over the next two years improving stores and ...

Chief Customer Officer Katie Mullen explained how the retailer’s revamped program will deliver value to consumers and boost first-party data reserves.

In the not-so-distant past, the holy grail for any company was to grow big enough to go public. Now it seems, especially for ...

Plano-based JCPenney has a new rewards and credit card program with its version of Kohl’s Cash that it’s calling CashPass, saying it expects to return $500 million to customers this year.

JCPenney currently boasts more than 20 million rewards members who shop there on average five times a year, the company said, adding it expects to deliver up to $500 million in rewards.

JCPenney has announced changes to its loyalty program in an effort to “simplify” it for members and make it much easier to ...

A litany of stores and brands have recently relaunched loyalty programs seeking to become more customer-centric and hungry ...