Jimmy John’s has launched a two-part celebrity-narrated audiobook, but customers will have to be loyalty program members and order sandwiches on two separate occasions to get it.

Jimmy John's will make its Super Bowl commercial debut with an ad featuring 'Everybody Loves Raymond's Brad Garrett as a mobster named Tony.

Jimmy John's is rivaling other so-so sandwich shops in a new Super Bowl Sunday ad featuring Tony Bolognavich, the "King of Cold Cuts." ...

"Everybody Loves Raymond" star Brad Garrett is taking on a new role Super Bowl Sunday as Tony Bolognavich, the “King of Cold Cuts” for a Jimmy John's Super Bowl ad.

Jimmy John's is rivaling other so-so sandwich shops in a new Super Bowl Sunday ad featuring Tony Bolognavich, the "King of Cold Cuts." ...

WASHINGTON — Jimmy John's finds itself smack dab in the middle of a sandwich war during the company's first-ever Super Bowl commercial.

Jimmy John's is rivaling other so-so sandwich shops in a new Super Bowl Sunday ad featuring Tony Bolognavich, the "King of Cold Cuts." ...

A screenshot from the Jimmy John's Super Bowl LV commercial. The campaign by the chain sandwich shop was created by the Australian film director Craig Gillespie, who directed the 2017 movie "I, Tonya.

"Everybody Loves Raymond" star Brad Garrett is taking on a new role Super Bowl Sunday as Tony Bolognavich, the “King of Cold Cuts” for a Jimmy John's Super Bowl ad.

Jimmy John's is rivaling other so-so sandwich shops in a new Super Bowl Sunday ad featuring Tony Bolognavich, the "King of Cold Cuts." ...

Jimmy John's is rivaling other so-so sandwich shops in a new Super Bowl Sunday ad featuring Tony Bolognavich, the "King of Cold Cuts." ...