Lowe's will no longer outsource its ad sales business, and will take full control of it this year. The shift is meant to help Lowe's grab even bigger retail ad budgets than it did before.

Now is the perfect time to invest in quality tools, appliances and furniture that will enhance your indoor and outdoor living ...

The century-old home improvement retailer Lowe’s wants to connect with its younger Millennial and Gen Z customers. To do so, ...

After Lowe’s bowed to pressure from a regional conservative Christian group and pulled its advertising from TLC’s All American Muslim, a satirical video began to circulate. RD interviews the ...

In 2023, Kelce, McCaffrey and Prescott appeared in another ad, which saw the trio of athletes stepping up their game while working at a Lowe’s store. Kelce and McCaffrey also crossed paths in ...

An area where Lowe’s could add value for sellers is the Lowe’s ad network called Lowe’s Media Network. “How do we over time integrate the capability for sellers to drive more revenue to ...

To receive daily news and insights, subscribe to our free daily Retail Dive newsletter. Lowe’s this spring will rebrand its Lowe’s Digital Home Platform to MyLowe’s Home and will introduce ...

The original Lowe’s Digital Home Platform first launched in November as a way for loyalty members to manage and maintain their home’s maintenance needs. The platform is accessible to rewards ...