Lowe's will no longer outsource its ad sales business, and will take full control of it this year. The shift is meant to help Lowe's grab even bigger retail ad budgets than it did before.

Lowe’s said it faces housing-market headwinds and near-term economic uncertainty, but kept its 2025 earnings projections in place.

As the Q1 earnings season comes to a close, it’s time to take stock of this quarter’s best and worst performers in the home furnishing and improvement retail industry, including Lowe's (NYSE:LOW) and ...

Despite being opponents at Super Bowl LVIII in Las Vegas, Kansas City Chiefs tight end Travis Kelce and San Francisco 49ers running back Christian McCaffrey have united for a new Lowe's commercial.

In 2023, Kelce, McCaffrey and Prescott appeared in another ad, which saw the trio of athletes stepping up their game while working at a Lowe’s store. Kelce and McCaffrey also crossed paths in ...

An area where Lowe’s could add value for sellers is the Lowe’s ad network called Lowe’s Media Network. “How do we over time integrate the capability for sellers to drive more revenue to ...

To receive daily news and insights, subscribe to our free daily Retail Dive newsletter. Lowe’s this spring will rebrand its Lowe’s Digital Home Platform to MyLowe’s Home and will introduce ...

In the ad, McCaffrey tries to tell an employee at a Lowe's that he's looking for a lawnmower while being repeatedly interrupted by Kelce, who keeps revving a power drill. The two are seen donning ...

The original Lowe’s Digital Home Platform first launched in November as a way for loyalty members to manage and maintain their home’s maintenance needs. The platform is accessible to rewards ...