At Nike’s preview for the Paris Olympics this week, the most exciting products it has shown don’t even exist. Not yet, at least. Nike debuted a fresh line of concepts developed for 13 of its ...

Nike has taken the wraps off a collection of 13 ultra-modern athletic shoes designed with the help of artificial intelligence (AI) for elite athletes like Kylian Mbappé ahead of this summer's ...

At a sneaker expo in Paris, Nike recently unveiled an ultra-futuristic prototype shoe for the Spurs player. AI and Nike research ... for his first Nike-branded apparel, was made public by the ...

To kick off the process, the Nike Sport Research Lab spoke with athletes and then leveraged generative AI in order to produce hundreds of images per ... at a vintage shop to ask me where my ...

Norton Rose Fulbright’s Alesha Dominique and Ani Galoyan discuss AI in fashion and how recent lawsuits should push lawmakers ...

According to Nike, the shoes were designed by interviewing the brand’s top athletes, and then running their design concepts through AI models to generate prototype ideas. The models were dubbed ...

All of the shoes were designed using a combination of AI, athlete feedback, and Nike Sports Research Lab data, according to John Kim of Sneaker News. Wembanyama's sneaker features pixelations ...

Ahead of the long-anticipated event, Nike provided more information on its newest installation of Nike Air, "Nike on A.I.R." A.I.R. — which stands for Athlete-Imagined Revolution — is AI ...