After years of heavy discounting and adapting big American TVCs, in 2012 Pepsi Max had lost relevance to the primary consumer (18 – 34s) 1 Those still buying cola were buying Coke (a brand with 4 ...

Here, he shares what he learned from his highly successful launch of Pepsi Max in the early 90s, when he was part of the team running PepsiCo’s operations in the UK.

The star takes centre stage in upcoming football campaign as Pepsi Max® continues to unlock enjoyment for fans Jack joins Pepsi Max's star-studded group of global brand ambassadors, including ...

A dynamic group from The Buzz will be running the Pepsi Max Running Festival for a good cause on October 8. Doug Woodward, Damien Stork, Debby Harland, Maria Mannini, Gary Swanston, Lyndon Wood ...

Good refrigerator sales can be tricky to find, especially when you're searching for deals on some of the best refrigerators. Fortunately, we're here to help. We're rounding up the best ...

PepsiCo is recalling more than 200 cases of Schweppes Zero Sugar Ginger Ale because the beverages were found to have contained sugar. The Food and Drug Administration announced that the recall ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

PepsiCo?s Pepsi Max has mobilized its advertising within the Danish Rail system using 2D bar codes that connect commuters to a variety of content and information. The soft-drink giant tapped ScanBuy ...

I am thrilled to take part in this first campaign with Pepsi Max and join the team,' Grealish said. 'When I was growing up, I just wanted to play—whether in the house, the street, or on the pitch.

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Summer is right around the corner, and Pepsi is partnering with celebrity chef Bobby Flay and releasing two limited-edition sodas to celebrate. According to a release, Flay, the chef ...