Sports betting companies have mastered the art of surrogate advertising, a clever way to bypass regulations and get their brand name in front of millions of viewers ...
Roku is preparing the show video ads in home-screen slots that currently only show still images and is considering other ways ...
Retailer data is increasingly informing advertisers' TV buys, and the company poised to benefit most is Amazon, which is now ...
MCCL Co-executive Director Cathy Blaeser says the campaign will continue into May with a second ad to be released next week.
Paramount Global said it would bake a new suite of data into all ad deals “at no additional cost” that examines whether a ...
Wealthy GOP candidate Sandy Pensler is gearing up to spend big on ads, including against the Trump-backed Mike Rogers and ...
How to watch the Knicks vs. Pacers Eastern Semifinals Game 1 today, with TV channel and live streaming information.
ROKU has said it will adopt a new feature from its rivals – one that is arguably the most hated addition to TV screens in ...
Amazon Prime Video and Netflix will both be part of the official start of the ad-selling season where advertisers commit ...
You may have seen an anti-abortion ad that's taken over Minnesota airwaves recently. Esme Murphy reviewed 15 years of state ...
Pause ads, admittedly, aren’t all bad. An obvious advantage for the watcher is they aren’t interrupting your viewing ...
Consumers were 5% more likely to engage with QSR ads on linear TV vs. streaming platforms, according to EDO Ad EnGage.