I can't see the name Walmart without thinking of Sam Walton. I wonder if younger shoppers imagine something different.

Distributors must skillfully confront the hurdles presented by the surge of Walmart's private labels and the pervasive impact of specialty brands on consumer preferences.

Walmart launches Bettergoods line of foods, taking advantage of tide of private brand success amid inflation, an expert said.

Walmart is launching its own private food brand called bettergoods, the company announced Tuesday. Bettergoods is "a new elevated experience that delivers quality, unique, chef-inspired food at an incredible value,

In a bold move to redefine its market dominance and cater to modern consumer needs, Walmart has unveiled its newest venture, Bettergoods, marking a significant shift in the retail landscape. This launch is a direct challenge to competitors like Costco and Trader Joe’s,

Meet Bettergoods, Walmart’s new brand that provide high quality lifestyle products and food at an affordable price point.