By leveraging it, Kroger and Albertsons could attract major advertisers like Procter & Gamble, Unilever, and Kraft Heinz, who value the ability to place targeted ads, analysts have said.

Kroger, Albertsons Could Turn to Ad Business as Mega Merger Falls Through, Analysts Say By Siddharth Cavale NEW YORK (Reuters) - Kroger and Albertsons could turn to fast-growing and profitable ...