Marketing budgets are rising. Confidence in measurement isn’t. Many brands still evaluate TV, digital, social, and local markets in silos, relying on disconnected KPIs that may optimize performance ...

Florastor just launched a skin probiotic. Chief Marketing Officer Bindu Shah shares why the product is resonating with men, ...

CTV has become a core performance channel, but measurement hasn’t kept pace with rising scrutiny from executives and finance ...

After noticing a ‘seismic shift’ in consumers using agentic platforms, Chief Digital Officer at Fenty Beauty Brands shares ...

Hint launched in 2015 before the water, wellness and hydration craze took off, and before there were tons of water ...

A new survey finds that Gen Z shoppers are most likely to buy secondhand items and purchase goods after discovering them on social media than older generations.

Unlock the next evolution of advertiser measurement! Join this session to discover how leading media insights teams are ...

Chief Marketer’s Marketers of the Year honors an elite group of executives who are redefining what’s possible in modern marketing. Selected by our editorial team, this year’s honorees represent the ...

The vast majority of CMOs and communications leaders surveyed in a report from Arketi Group and executive search firm JM ...

Call it “snail mail” if you want, but direct mail is one of the highest performing marketing tools in the toolbox. And there’s new data to prove it. According to the “2026 Direct Mail Marketing ...

Chief Brand Officer Michelle Goad is making big changes at Claire’s. Among the first changes was a new brand color. The accessories retail swapped its well-known vibrant purple for a feminine lavender ...

True or False: Iconic soccer star David Beckham shops at The Home Depot. According to the home improvement retailer: True. Beckham is the perfect fit for Home Depot’s summer marketing campaign, as the ...