When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to say, “It won't leak in your pocket and embarrass you.” However, the company mistakenly thought the Spanish word “embarazar” ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Explore how AI is reshaping B2B event marketing in 2026, from personalized attendee experiences to breaking data silos and ...

Artificial Intelligence - Which countries have the greatest share of adults using AI-powered tools? To find out, Visual ...

As AI-driven search and AI browsers reduce traditional traffic, websites are evolving from destinations into infrastructure ...

Marketing Strategy - Most marketers and salespeople say B2B buyers are less trusting of prospecting today compared with in ...

Artificial Intelligence - Catch up on select AI news and developments since the workweek ended January 30. Stay in the know.

What's the difference between undertaking a rebrand and a debrand? Essentially, rebranding is a full corporate identity rethink, whereas debranding is only about changing the visual identity. An ...

Fitness/health and productivity mobile apps are the most deleted types of programs from consumers' smartphones, according to recent research from alligatortek. The report was based on data from a ...

Marketing measurement tools often overclaim results. Discover three practical ways to audit attribution and MMM outputs using ...

With decision cycles spanning three to six months and involving up to or even over a dozen stakeholders, the most effective B2B marketing teams are adding high-impact channels to their marketing mixes ...

More than 2 Billion World Cup-related searches have been made since the event started on June 12. The opening game scored record ratings for ESPN, outpacing every other Cup dating back to 1930. Here ...