There is no shortage of overseas marketing calendars available on the market for Chinese outbound brands, but marketers must concentrate their efforts on key moments to avoid spreading resources too ...

This report summarises the key themes from winning campaigns that were executed in the North America region, with summaries of the top five campaigns.

This report summarises the key themes from winning campaigns that were executed in the EMEA region, with summaries of the top five campaigns.

In this episode of the WARC Podcast, the second in our daily series from Cannes Lions 2023, WARC explores the third age of effectiveness, AI and insights from the Creative Data Lions. Watch a ...

Normally, Back To School (B2S) marks an exciting time for sales of the footwear market, but in the fall of 2021, Vietnam experienced its bad time from suffering the comeback of the COVID-19 pandemic, ...

It's well known the impact the pandemic had on social media usage. Magalu’s e-commerce had a historic growth. And as the relevance of e-commerce grew, so did the relevance of social media. Brazil is ...

Google, the world's largest ICT platform, is committed to Diversity, Equity, and Inclusion in its technology, media, and public service to marginalised communities. This mission has special importance ...

Changes to performance marketing include measurement metrics and increased complexity in media with multiple channels becoming more addressable and shoppable – this is in addition to the rise of ...

This report summarises the key themes from winning campaigns that were executed in the APAC region, with summaries of the top five campaigns. The top 10 APAC campaigns from each of the three rankings ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

In this fourth episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Ilana Wiles, Ally Financial's director of strategic media planning, discuss how to plan an effective ...

Australians are well versed on the tragic consequences of the Big C - Cancer. What isn't known is that osteoporosis (OP) is in fact more common than breast and cervical cancer combined. 1 But with no ...