For some publishers, third-party cookies enable the targeting that differentiates web-based ads from broadcast ads. If you lose the ability to target, you lose the benefit that delivers greater ...

Google's Privacy Sandbox has already attracted the attention of antitrust regulators in both the US and UK, with fears of it ...

Internet cookies have been around since the beginning of the web, and for the most part they serve a useful purpose.

Google will retain third-party cookies in its Chrome browser after years of pledging to phase out the tiny packets of code meant to track users on the internet. The major reversal follows concerns ...

Despite Google’s recent decision to continue support for third-party cookies on Chrome, the ongoing degradation of legacy ...

The tech giant's alternative to trackable cookies works by anonymizing data, implementing stricter access controls, and ...

Smaller ad-tech firms are raising competition concerns over Google's long-brewing cookies alternative, Privacy Sandbox, at a ...

Smaller ad-tech firms are raising competition concerns over Google's long-brewing cookies alternative, Privacy Sandbox, at a ...

(Reuters) -Smaller ad-tech firms are raising competition concerns over Google’s long-brewing cookies alternative, Privacy Sandbox, at a time when the internet giant’s digital ads business is already ...

Topics at the online advertising trade fair and conference: artificial intelligence everywhere in the advertising value chain ...