YouTube appears to be stepping up its long war on ad blockers this week. The creator of SponsorBlock, a crowdsourced ad blocker, posted a tweet on Wednesday claiming YouTube is experimenting with ...

YouTube is testing a series of new unskippable ads that will appear far more often for viewers. Google-owned YouTube has been upping its ad game for years now, introducing pause screen ads, shutting ...

With its new unskippable ad feature, YouTube might end up killing ... A Google spokesperson explained the test to Gizmodo: “YouTube is improving its performance and reliability in serving ...

Google is reportedly testing a new way to ensure people see YouTube ads: injecting them right into the video stream. However, some users report the new ads are unskippable or remove playback controls ...

Google opens up 30-second non-skippables in YouTube auctions, giving advertisers premium reach without reservation deals.

YouTube is running ... Last year, it briefly ran a test asking users to purchase a paid plan to watch 4K videos. Last September, it even tested showing up to 11 unskippable ads at the start ...

Google is already testing the new ads, as some YouTube users have started spotting unskippable black segments of video that do not show anything. “Just opened a YouTube video and was met with 6 ...

we will provide updates should this test result in any formal product changes." This new update is receiving mixed reviews from people, as people with businesses are loving the new unskippable ad ...

but with new lines denying that YouTube serves long, unskippable ads in the first place. "YouTube does not serve minutes-long, non-skippable ads," I was told. The company also said "Viewers with ...